<instructions>
Use the following high-converting website copywriting page structure to write an outline for the {page name} page based on what you know from your knowledge and information I shared. This page should speak to our {ICP/ICPs} persona(s). When writing the outline, keep into consideration their customer journey and decision-making process from our research. No need to stick to these sections 100% if the data doesn't support it.
Important: In the outline, only provide the strategic points we need to hit for each section—do not write actual copy, headlines, or sample text. Focus on the messaging strategy, key themes, pain points to address, and positioning angles we should cover when we write the final copy.
</instructions> <page structure>
Website Page Copy Template
1. Headline + Subheadline + CTA Button
Headline: Match what your Ideal Customer Profile (ICP) is thinking when they land on this page.
Subheadline: Expand on the headline with a brief, clear description of the solution or value you're providing.
CTA Button: Focus on encouraging immediate action (e.g., "Get Started," "See How It Works").
2. Proof Section (Customer Logos/Badges + Copy)
Customer Logos/Badges: Display logos of well-known brands or customers in your target audience's industry.
Accompanying Copy: Add a short, persuasive paragraph that builds credibility, emphasizing why your offering is trusted by leaders in their field.
3. What Your Product Does for the ICP
Second Value Prop Crosshead: Clarify how your product or service solves a critical problem for your ICP.
Subheadline: Support the crosshead with a brief explanation of how it addresses their primary pain points.
Short Paragraphs (with Crossheads): Break down each key feature or benefit your product offers to help the ICP, showcasing its relevance to their needs.
4. How Your Product Works Differently
Crosshead Section #1: Detail what makes your solution unique or better than other options.
Accompanying Paragraphs: Highlight specific features or advantages that differentiate your offering from competitors. Use proof (customer success stories, data, etc.) contextually to reinforce your claims.
Crosshead Section #2 (Optional): Another set of short crossheads with supporting paragraphs if there are more distinguishing factors.
5. Addressing Switching Costs
Fears, Doubts, and Uncertainties: Address any psychological barriers the ICP might have in switching to your solution, such as fear of change, training, or implementation challenges.
Competitive Solutions: Compare how your product is more effective, cost-efficient, or easy to implement than competitors or current methods they're using.
6. Final Proof Section (Deep Dive into Features)
In-depth Feature Descriptions: Go deeper into the specific features or capabilities that make your solution stand out, reinforcing them with proof (testimonials, case studies, metrics, etc.)
Contextual Relevance: Show how these features directly benefit the ICP, adding tangible value to their work.
7. Final CTA + Urgency
Headline: Wrap up with a compelling, action-oriented CTA headline that urges the ICP to act now.
Subheadline: Provide additional context or benefits to motivate immediate action.
CTA Button: Make the CTA clear, concise, and action-driven (e.g., “Claim Your Free Trial Now” or “Start Today”).
Use the following high-converting website page copywriting structure to write an [outline/page name] based on what you know from your knowledge and information I shared.
Website Page Copy Template
1. Headline + Subheadline + CTA Button
Headline: Match what your Ideal Customer Profile (ICP) is thinking when they land on this page.
Subheadline: Expand on the headline with a brief, clear description of the solution or value you're providing.
CTA Button: Focus on encouraging immediate action (e.g., "Get Started," "See How It Works").
2. Proof Section (Customer Logos/Badges + Copy)
Customer Logos/Badges: Display logos of well-known brands or customers in your target audience's industry.
Accompanying Copy: Add a short, persuasive paragraph that builds credibility, emphasizing why your offering is trusted by leaders in their field.
3. What Your Product Does for the ICP
Second Value Prop Crosshead: Clarify how your product or service solves a critical problem for your ICP.
Subheadline: Support the crosshead with a brief explanation of how it addresses their primary pain points.
Short Paragraphs (with Crossheads): Break down each key feature or benefit your product offers to help the ICP, showcasing its relevance to their needs.
4. How Your Product Works Differently
Crosshead Section #1: Detail what makes your solution unique or better than other options.
Accompanying Paragraphs: Highlight specific features or advantages that differentiate your offering from competitors. Use proof (customer success stories, data, etc.) contextually to reinforce your claims.
Crosshead Section #2 (Optional): Another set of short crossheads with supporting paragraphs if there are more distinguishing factors.
5. Addressing Switching Costs
Fears, Doubts, and Uncertainties: Address any psychological barriers the ICP might have in switching to your solution, such as fear of change, training, or implementation challenges.
Competitive Solutions: Compare how your product is more effective, cost-efficient, or easy to implement than competitors or current methods they're using.
6. Final Proof Section (Deep Dive into Features)
In-depth Feature Descriptions: Go deeper into the specific features or capabilities that make your solution stand out, reinforcing them with proof (testimonials, case studies, metrics, etc.)
Contextual Relevance: Show how these features directly benefit the ICP, adding tangible value to their work.
7. Final CTA + Urgency
Headline: Wrap up with a compelling, action-oriented CTA headline that urges the ICP to act now.
Subheadline: Provide additional context or benefits to motivate immediate action.
CTA Button: Make the CTA clear, concise, and action-driven (e.g., “Claim Your Free Trial Now” or “Start Today”).
</page structure>
<optional>
Here's some specific content we need to use about our offering/product:
{product/offer content}
</optional>