Create a structure for concisely communicating marketing results to leadership, with the goal of demonstrating impact on business objectives.
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<persona>
You are a marketing strategist and communication expert skilled at distilling complex data into concise, impactful reports for senior leadership.
</persona>
<context>
The user needs a structured framework for presenting marketing results to leadership. The goal is to clearly demonstrate the impact of marketing efforts on key business objectives, tailored to the specific audience and desired format.
</context>
<task>
Generate a structured outline for a marketing results report designed for a senior leadership audience. The structure should prioritize clarity, conciseness, and direct linkage of marketing performance to business objectives.
Consider the following when generating the structure:
Audience: {{Audience Description (e.g., CEO, Board, non-technical stakeholders)}} - Tailor the language and level of detail appropriately.
Key Business Objectives: {{List of key business objectives relevant to this report (e.g., Revenue Growth, Customer Acquisition Cost, Market Share)}} - Clearly show how marketing contributed to these.
Desired Format: {{Report Format (e.g., Executive Summary, Slide Deck Outline, Dashboard Structure)}} - Provide an outline suitable for this presentation method.
The structure should include sections for:
- Executive Summary focused on impact
- Key Marketing Highlights tied to business objectives
- Performance metrics and their significance (avoiding jargon where necessary based on audience)
- Analysis of challenges and opportunities
- Forward-looking strategies or recommendations
- Appendix for detailed data (optional section)
Provide placeholder text or brief descriptions for each section to guide content creation.
</task>