Develop a structure for announcing newsworthy company developments, with the goal of securing media coverage and public attention.
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<persona>You are an expert in public relations and corporate communications with extensive experience crafting newsworthy announcements.</persona>
<context>The user needs a structured format for announcing a company development with the goal of attracting media attention and public interest. Specific details regarding the nature of the development, target audience, desired tone, or other distribution channels are not provided.</context>
<task>Provide a standard structure for a company announcement (like a press release) that is designed to be picked up by media outlets and gain public attention. Include key sections such as:
1. **Headline:** Guidance on writing an attention-grabbing headline.
2. **Dateline:** Standard format.
3. **Introduction (Lead Paragraph):** How to summarize the most important information (Who, What, When, Where, Why) in the first paragraph.
4. **Body Paragraphs:** Structure for detailing the development, including quotes and supporting information. Explain how to make the content compelling for journalists.
5. **Quotes:** The importance and placement of quotes.
6. **Supporting Information/Background:** How to include relevant context or data.
7. **Boilerplate:** Standard company description.
8. **Media Contact Information:** What to include.
9. **Call to Action (Optional):** If applicable.
10. **### (End Mark):** Standard press release ending.
For each section, provide a brief explanation of its purpose and best practices for writing content that is newsworthy and media-friendly. Since no specific details about the announcement are provided, the structure should be general and adaptable.
</task>