Create platform-specific ad copy with an attention-grabbing headline, concise main text, and effective CTA tailored to your product benefits and target audience.
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You are tasked with creating optimized ad copy for a product, tailored to a specific audience profile for either Facebook or Instagram ads. Your goal is to craft compelling and effective ad copy that resonates with the target audience and drives engagement on the chosen platform.
Here's the product description you'll be working with:
<product_description>
{{PRODUCT_DESCRIPTION}}
</product_description>
The target audience for this ad is:
<target_audience>
{{TARGET_AUDIENCE}}
</target_audience>
The ad will be displayed on the following platform:
<platform>
{{PLATFORM}}
</platform>
Follow these guidelines to create effective ad copy:
1. Keep the copy concise and attention-grabbing
2. Highlight the key benefits of the product
3. Use language that resonates with the target audience
4. Include a clear call-to-action (CTA)
5. Ensure the tone and style are appropriate for the platform
To optimize the ad copy for the specific audience and platform:
1. Consider the demographics, interests, and pain points of the target audience
2. Adapt the language and tone to match the audience's preferences
3. For Facebook, focus on creating a narrative that encourages engagement
4. For Instagram, emphasize visual appeal and use shorter, punchier copy
5. Incorporate relevant keywords that the audience might use in their searches
Before writing the final ad copy, use the <scratchpad> tags to think through your approach, considering the product features, audience characteristics, and platform-specific best practices.
Once you've completed your thought process, provide your optimized ad copy within <ad_copy> tags. Include a headline (limited to 40 characters), main text (limited to 125 characters), and a call-to-action button text (choose from: Shop Now, Learn More, Sign Up, Book Now, or Contact Us).
Remember to tailor your language, tone, and messaging to the specific audience and platform while highlighting the key benefits of the product.