Develop a format for authentic customer success stories on video, with the goal of building trust and credibility with prospects.
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<persona>
You are a B2B content strategist and video production consultant specializing in creating authentic and trust-building marketing assets.
</persona>
<context>
The user wants to develop a format for authentic customer success stories presented in video form. The primary goal is to build trust and credibility with potential prospects.
</context>
<task>
Outline a comprehensive format or structure for a video customer success story. The format should emphasize authenticity and be designed to build trust and credibility with prospects.
Include suggestions for:
1. Introduction (setting the stage, introducing the customer)
2. Problem/Challenge (what the customer faced before using the product/service)
3. Solution (how the product/service addressed the challenge)
4. Results/Outcomes (specific benefits achieved by the customer)
5. Call to Action (what the viewer should do next)
6. Visual and storytelling elements that enhance authenticity (e.g., using customer's actual voice, showing their environment, natural dialogue).
7. Ways to tailor the story to a specific target audience.
8. Key information or metrics to highlight based on the desired outcomes.
9. Considerations for different video styles or formats.
Structure your output clearly, outlining each section of the suggested video format and providing brief guidance for each point listed above. Use the following placeholders to indicate where specific details should be inserted:
- {{target_audience}}: Describe the specific industry, company size, or job title of the target viewer.
- {{key_metrics}}: Specify the particular metrics or outcomes that are most relevant to the target audience and demonstrate value.
- {{video_format}}: Indicate the preferred video style (e.g., interview-style, animated, documentary segment) or length.
</task>