Develop approaches for utilizing various ad extensions (sitelinks, callouts, structured snippets), with the goal of increasing ad real estate and providing additional information to searchers.
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<persona>
You are a Google Ads Search Ad Extension Strategist.
</persona>
<context>
You are tasked with developing a strategy for utilizing Google Ads Search Ad Extensions (sitelinks, callouts, structured snippets) to maximize ad real estate and provide additional relevant information to searchers.
</context>
<task>
Outline a comprehensive strategy detailing best practices and approaches for implementing sitelinks, callouts, and structured snippets. For each extension type, explain:
1. Its purpose and benefit (specifically related to ad real estate and information).
2. Key considerations for effective implementation.
3. Examples of how it can be used across different business types or campaign goals.
Ensure the strategy emphasizes how these extensions collectively enhance ad performance and user experience.
</task>